CCR

  

       When Milana and I set out to create this music video, it had to challenge conventions and try to have a message. This video had to fit the requirements, but we both wanted it to have meaning. One way you can look at our music video is that it features a mysterious-fun Taylor Swift song but looking further it is much more than that. In some way, the message of the song and music video portrays a fictional disappearance, but this is something that happens every day. After looking at my research blog, it is not similar to the final project. The songs that had been suggested were not picked, there were three of them. This includes Girls Just Want to Have Fun- by Cyndi Lauper, Complicated by Avril Lavigne, and We Are Never Getting Back Together by Taylor Swift. Although none of these songs were picked, we still went with a Taylor Swift song. All her songs tell a story with strong imagery so even though I first suggested we are never getting back together, Milana and I weren't able to do this song. We didn’t have enough people to help film and be in our music video, so we had to find another song. Even though We Are Never Getting Back Together is a pop song, No Body, No Crime embodies that pop with hints of an indie rock vibe.

       I would like to say that our music videos engage with audiences. When filming, we tried a different approach to ensure that our video was special and fun. I wanted to make sure that other people would want to make people watch it over other videos. The unique concept was one method. Many of the songs that I suggested were fun songs but did not have a deeper meaning. We were hoping that the compelling concept, of this story, along with the visual style that's distinctive would be captivating. Also, the Memorable Visuals was any other method. Since we filmed in a beautiful, vibrant park, in my opinion, it really helps to stick out and remain memorable. With Strong visuals and an enchanting set, it can leave a lasting impact. Visual appeal is a top factor in attracting viewers. If this was a professional video, we would want to release it on as many platforms as possible. This includes YouTube, Instagram, TikTok, and Twitter. YouTube would be the first pick because that’s where all music videos mostly go. By posting it on TikTok or Instagram would help increase talk and could help with the view’s aspect. Through social media, we wouldn’t even have to show the full video, it would be for “advertisement” and would help get the word out there about the project.

       From the start to the end of this project, I have developed so much production skills throughout this project. I had never filmed a music video before this, so it was all a learning experience for me. I learned how to create a storyboard that acted as a template for the whole video. There I was able to effectively organize which angles, props, movements, etc. we were going to use. After the pre-production phase of planning, it was time to film. There I really learned how to include these movements and angles when filming. Milana and I had to direct, act, and produce when we were just filing at the park. We needed someone else to help film a sense of where we were walking so, we both found the courage to ask a nice bystander. This music video also helped us with our time management skills. In the beginning, we had extra time to really plan compared to filming. So, we did leave it slightly close to the due date, but overall, everything was done in time. Even after everything was filmed, there still was the huge task of editing everything. In addition to filming, I have never edited much, let alone a music video. I learned to cut the scenes, add them all together, and then add the sound. Trying to get the sound to work was a trouble for me. Since No Body, No Crime is about 3 minutes and 35 seconds where there was so much cutting. The requirement for the time was only 1 minute and 15 seconds which is so short compared to the original song length. It was difficult because I had to make the song for about a minute which conflicted slightly with the order in the original song.

          Filming this project was simplistic technology-wise, all Milana and I used to be our iPhones. We just used the basic camera app to film everything. When it was time to chip each scene, I was able to still use the camera app. I was surprised about how well the basic photo app could edit. If we had access to higher-quality professional cameras, I would have opted for that, but neither of us owned one. The main software where everything was edited was Capcut. Capcut made it really easy to insert each video and add the sound. For the most part integrating technologies – software, hardware and online – in this project was simple. Capcut was able to work seamlessly with the camera app on the iPhone. When the music video was all done with editing it was uploaded via Vimeo. At first, I was going to use Youtube, since I had used it for my commercial, but our teachers said to try Vimeo first. In comparison to uploading the video, it was much easier, trying to embed was the challenge. I wanted the music video to be nicely embedded within the blog with no links but unfortunately, it was not working. I managed to put a link, but personally, I would rather just have it seamlessly pop up.

         Throughout the process of creating this music video, I have learned so much and improved my filming and editing skills immensely. From creating storyboards to directing, filming, and editing the video, everything has made a difference. Milana and I aimed to challenge conventions and deliver a meaningful message through the use of “No Body, No Crime” by Taylor Swift. The video's unique concept, compelling storytelling, memorable visuals, and captivating setting were designed to engage and stand out, making it enticing for viewers.

CCR